Discover Badminton

Badminton England wanted to support more people in discovering badminton and empowering badminton clubs and organisers to deliver No Strings Badminton sessions and Social Competitions to badminton players.

 

The Scenario

BE needed real-time court and class availability data searchable by prospective participants with an easy user journey in order to create a one-stop-shop to discover places to play badminton.

BE required a digital partner who could help them harness the power of searchable and bookable badminton data to provide accurate information about badminton court and class availability to their website visitors.

BE also wanted to understand who was playing badminton where and in what part of the sport they were engaging - beginner sessions to social competitions.​

How we helped

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What they said